New Roc Announces Kids’ Summerfest '23

Cushman and Wakefield, which took over the management of New Roc, an entertainment, hospitality, and retail facility in New Rochelle, NY, as of May 1, 2023, has announced the launch of the New Roc Kids’ Summerfest ’23 Performance Series. Designed primarily for children aged 6 to 12, the performance series will be a fusion of music, interactive experiences and educational elements with the goal of being engaging, stimulating, and, most importantly, fun for the young audience. Parents and adults will enjoy the entertainment as well, ensuring a delightful experience for the entire family. The first and second concerts are scheduled for Monday, July 10, and Monday, July 17, featuring the Larry Siegel Ensemble and the Sing for Hope Youth Choir with Veronica Stern. Tickets are free and the updated schedule and additional ticket information can be found at https://NewRocKidsSummerfest23.eventbrite.com 

New Roc Kids’ Summerfest ‘23

The New Roc Kids’ Summerfest '23 Performance Series is scheduled for several Monday afternoons throughout the summer and will take place in the outdoor courtyard space located at 33 LeCount Place, New Rochelle, with ample room for up to 200 attendees (including adults). Cushman & Wakefield has partnered with the New Roc tenants and stakeholder partners including Regal Cinema, Applebee's, Buffalo Wild Wings, Burger King, SkyZone Trampoline Park, Pinkberry, Planet Fitness, Banana's Axe Throwing, Monroe College, Audi New Rochelle, NRPD’s P.A.C.T. unit (Police and Community Together), and New Rochelle’s Fire Dept. Their involvement underscores the collaborative spirit and commitment to community engagement.

"We are delighted to bring the New Roc Kids’ Summer Performance Series to the vibrant community of New Rochelle," said Christina Damiano, senior property Manager at Cushman & Wakefield. "This initiative not only entertains and engages families but also celebrates the diverse cultural fabric of our city. We are grateful for the support of our partners and look forward to creating lasting memories for children and families throughout the summer."

This exciting initiative aims to reinvigorate business, engage the community, and foster goodwill among New Roc's tenants and their most valued clientele—families with young children. The series will feature a lineup of five (possibly more) scheduled outdoor performances, showcasing inclusive, accessible, and culturally diverse entertainment—a conglomerate of world-renowned talent.

The New Roc Kids’ Summerfest '23 promises to be an extraordinary event for families in New Rochelle. Mark your calendars for the afterschool / after-camp performances, held throughout July, August, and early September. Performances will start at 4:30pm and are expected to last between 1 and 1.5 hours.

Performance Schedule 

(additional dates and performances to be announced in the near future).

Monday, July 10th 

Larry Siegel Ensemble

Larry Siegel is an actor, composer, lyricist, and producer as well as vocalist and instrumentalist playing guitar, banjo, mandolin, ukulele, and harmonica. Larry’s music partners are Zem Audu, a Nigerian-born, London-raised, and Brooklyn-based Grammy award-nominated saxophonist, vocalist, and producer with a sound that blends Reggae, Ska, Afrobeat, and Jazz, and Hasan Bakr an instrumentalist, percussionist, and vocalist of Gullah Geechee heritage. The quartet is rounded out by Elysa Sunshine, an accomplished vocalist, songwriter, and multi-instrumentalist (bass guitar, guitar, piano, violin, viola). Together, their music is a dynamic mix of instruments and vocals spanning decades to the current top 40, appealing to diverse audiences representing all ages and cultures. Larry's credits include live performances worldwide, from countless venues in the U.S. to regular stints in Bermuda, and international festivals in Europe, Russia, Africa, and Australia.